It all begins with an idea. Whatever it is, the way you tell your story can make all the difference.
As part of my strategic communications efforts, I have cultivated a strong portfolio of thought leadership articles, showcasing my expertise in industry trends, emerging technologies, and best practices. As a ghost writer for Benefit Resource’s VP of Strategy, Becky Seefeldt, my work has been featured in leading publications, positioning the organizations and individuals as experts in their respective fields. I craft compelling narratives that resonate with target audiences, spark conversations, and drive engagement across digital and traditional media platforms. By leveraging my writing and public relations acumen, I help clients build credibility, amplify their voices, and influence industry discourse.
AWARDS
AWARDS
2022: Humanizing Benefits (BRI), Education & Communication (Becky Seefeldt)
2023: Education & Communication (BRI)
In recent years, the benefits industry has faced significant challenges, and I have had the privilege of leading efforts to help BRI successfully pivot to meet the evolving needs of both employees and employers. I’ve been instrumental in expanding BRI’s voice to include more education and gain an upstanding industry reputation when it comes to personalized benefits, as well as pre-tax benefits like FSAs and HSAs. I’ve also led key conversations on topics such as comprehensive benefits communication, addressing the child care crisis, and educating employers on the diverse, powerful options available through HSAs and FSAs. This work was honored with back to back Luminaries Awards for benefits education, thought leadership, and communication, recognizing the impact of these efforts on the industry.
BenefitsPRO's team of judges selected the industry's most influential professionals and companies across a variety of backgrounds and expertise. They took into account a number of factors when evaluating entries, including:
The nominee's impact on their organization, its employees and the broader professional community and industry.
A proven ability to achieve goals and display ingenuity in terms of creative thinking and problem-solving.
A dedication to furthering the development of benefits professionals and the industry.
An established personal commitment to the highest ethical standards, service and excellence.